Built from the ground up.

Regional Collective exists because regions deserve better than good intentions.

Woman in white shirt leaning on a green sign with white text outdoors with trees and a partly cloudy sky in the background.

About Regional Collective.

Regional Collective is committed to bridging the gap between regions and metropolitan decision makers through consulting, speaking, and co-working practice built around one idea.

That strong regions don't happen by accident… They're built.
Through strategy, leadership, and the people willing to do the hard work.

A rural landscape with a herd of sheep on a grassy field, viewed through a gap in trees. A silo with a red roof is visible in the background among scattered trees and a cloudy sky.

We work with community groups, associations, government, and organisations who are ready to stop talking about change and start making it happen.

Our frameworks are built from lived experience, not theory. Our approach is direct. Our outcomes are real.

About Sarah.

I'm Sarah Secker.

Sixth-generation farmer. Former global advertising executive. Regional leader.

I grew up on the land in South Australia, built a career in advertising agencies across Sydney, London and Adelaide, then came back to the paddock, and never really left either world behind.

A woman smiling outdoors with a partly cloudy sky and a green field in the background.

Alongside my husband Will, I run a lucerne seed and lamb farming enterprise in the Tatiara that has grown into one of the district's more progressive farming operations.

The farm is the reason I'm here.

Regional Collective is what I built because I kept seeing what happens when the communities around farms start to fail.

A family of four stands in a lavender field with trees in the background, smiling at the camera.

I know how the government thinks. I know how farmers think. I know how people in boardrooms think.

And I know how much gets lost in the gap between all three.

Regional Collective is what happens when you get tired of watching good communities lose ground, and decide to do something about it properly.

People hugging at an outdoor gathering near a wooden play structure with a slide, surrounded by trees and a table with a yellow tablecloth.

I'm the founder and thought leader behind everything Regional Collective does. The frameworks are mine. The thinking is mine through collaboration.

The results speak for themselves.

Recognised for the work.

    • Citizen of the Year, Australia Day 2026.

    • Volunteer of the Year, Tatiara District Council 2025.

    • Led the $1.1M Don Moseley Park playground redevelopment, fully funded, in a town of 1,400 people.

    • Meat and Livestock Australia Red Meat Ambassador.

    • Agrifutures scholarship recipient, AICD governance training.

  • Sarah serves on economic development and early childhood boards across the Tatiara region, where she advocates for workforce attraction, childcare access, and the infrastructure that makes regional life viable for families.

In the media.

Sarah's work has been covered by local and national media across TV, radio, and print. She contributes to podcasts and digital platforms that share the stories of regional Australia.

ABC — New life for popular monorail playground Sarah Secker joins Premier Peter Malinaskus at the official opening of Keith's redeveloped Don Moseley Park playground.
Border Chronicle — Secker snags Citizen of the Year Sarah Secker named Tatiara Citizen of the Year 2026 for her contribution to regional liveability and community infrastructure in Keith, South Australia.
Border Chronicle — Dual Keith event gets top honours The Don Moseley Park playground opening doubles as a celebration of the Keith War Memorial Community Centre's 80th anniversary.
Greater SA — How locals brought the new Keith playground at Don Moseley Park to life Four years, one committee, and $1.1 million later — how a Keith community group built one of regional South Australia's best playgrounds from the ground up.
InDaily — Proactive spirit shines bright in Keith InDaily profiles Sarah Secker and the culture of community-led action driving liveability outcomes in regional South Australia.
InDaily — AgTown of the Year 2025 Keith named a finalist for AgTown of the Year 2025, recognising the community's commitment to agricultural innovation and regional growth.
Stock Journal — Keith's Sarah Secker earns Australia Day award through community projects Stock Journal covers Sarah Secker's Australia Day Citizen of the Year recognition and her role leading the $1.1M Don Moseley Park playground redevelopment.
The Border Watch — Volunteer efforts recognised Sarah Secker awarded Volunteer of the Year 2025 by the Tatiara District Council for her ongoing contribution to the Keith community.
Stock Journal — Keith pushes for new playground to enhance road safety on Dukes Highway The early story behind Keith's $1.1M playground project — how a community safety concern became one of regional SA's most ambitious infrastructure builds.
Stock Journal — Time for change: lack of childcare keeping talented rural women at home Sarah Secker joins regional mothers calling for better childcare access in rural South Australia, highlighting the workforce and community cost of inaction.
ABC — New life for popular monorail playground Sarah Secker joins Premier Peter Malinaskus at the official opening of Keith's redeveloped Don Moseley Park playground.
Border Chronicle — Secker snags Citizen of the Year Sarah Secker named Tatiara Citizen of the Year 2026 for her contribution to regional liveability and community infrastructure in Keith, South Australia.
Border Chronicle — Dual Keith event gets top honours The Don Moseley Park playground opening doubles as a celebration of the Keith War Memorial Community Centre's 80th anniversary.
Greater SA — How locals brought the new Keith playground at Don Moseley Park to life Four years, one committee, and $1.1 million later — how a Keith community group built one of regional South Australia's best playgrounds from the ground up.
Screenshot of a newspaper article titled 'Proactive spirit shines bright in Keith' from Inside Queensland, featuring a photo of a farm with sheep and three people tending to the flock.
InDaily — AgTown of the Year 2025 Keith named a finalist for AgTown of the Year 2025, recognising the community's commitment to agricultural innovation and regional growth.
Stock Journal — Keith's Sarah Secker earns Australia Day award through community projects Stock Journal covers Sarah Secker's Australia Day Citizen of the Year recognition and her role leading the $1.1M Don Moseley Park playground redevelopment.
Stock Journal — Keith pushes for new playground to enhance road safety on Dukes Highway The early story behind Keith's $1.1M playground project — how a community safety concern became one of regional SA's most ambitious infrastructure builds.
Stock Journal — Time for change: lack of childcare keeping talented rural women at home Sarah Secker joins regional mothers calling for better childcare access in rural South Australia, highlighting the workforce and community cost of inaction.
The Border Watch — Volunteer efforts recognised Sarah Secker awarded Volunteer of the Year 2025 by the Tatiara District Council for her ongoing contribution to the Keith community.

Follow the thinking.

Sarah's latest thinking lives on LinkedIn, practical insights on regional liveability, governance, and what it actually takes to build communities that last.

Follow Sarah on LinkedIn

Want to work with us?

Whether you're looking for consulting support, long-term advisory, a speaking engagement, or a place to do business in the Tatiara, we'd love to hear from you.

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